Free guide

The YouTube AI Disclosure Checklist

When you have to disclose, what to record, and the check to run before every upload.

This organizes the rules in plain language — it is not legal advice. Platform policies change; always confirm against YouTube's current Help pages before relying on it.

The one-minute version

YouTube requires you to tick the “Altered content” disclosure in YouTube Studio when your video contains AI-generated or heavily edited material that a viewer could mistake for real. Realistic means disclose. Obviously animated or fantasy content generally doesn't. Failing to disclose realistic synthetic content can lead YouTube to apply the label for you — and repeated failures put the channel you monetize at risk.

Part 1 — Does this video need disclosure?

Ask three questions about anything AI-made or AI-altered in the video.

Q1. Does it make a real person appear to say or do something they didn't?

Voice clones of real people, face swaps, synthetic dialogue in a real person's voice → DISCLOSE. (Your own cloned voice reading your own script, presented as you: still safest to disclose if it sounds real.)

Q2. Does it alter footage of a real event or place?

AI-modified news footage, a real location made to look different, fabricated “footage” of real events → DISCLOSE.

Q3. Does it show a realistic-looking scene that never happened?

Photorealistic AI video of a storm, a crowd, a city street — anything a reasonable viewer would take as filmed → DISCLOSE.

Generally NOT required (verify current policy)

The honest gray zone: stylized-but-realistic AI video (photoreal b-roll, AI narrators that sound human in a live-action-style video). When in doubt, tick the box — a label costs you almost nothing; a missing one can cost trust and penalties.

Part 2 — The record that saves you later

For every video, keep one row per asset:

AssetMade how?Tool / modelRealistic?Disclosed?Evidence
Scene 4 b-rollAI videotool + dateyesyesgeneration log
NarrationAI voice clone (my own voice)toolyesyesconsent note, ref clip
Thumbnail bgAI imagetoolno (stylized)n/afile + prompt
Music bedlicensed tracklibrarylicense / receipt

Why bother? Because disputes, demonetization reviews and sponsor questions arrive months later — when you've long forgotten which of the 200 files in that project were AI. Five minutes at upload time beats an afternoon of panic archaeology.

Part 3 — Upload-day checklist